Road to Success

In our line of work, we deal with designing our own project as well as the ones of our clients. Some projects are interesting, some of them are that much. However, all projects have two common problems – obsession with details and as a result a constant delay of a project launch.

Each client wants his or her project to be the best. And it is quite fair. Besides, most clients try to squeeze maximum functions into a limited timeframe and budget. And this is the root of all evil. No client has ever told me nothing like 'The goal of out website is to start selling as soon as possible. All this kind of stuff can be made later!' On the contrary, nearly always I hear: 'And what if visitors want to do something more and we don't have such a function. They'll leave and never come back!' As a result, we spent a great deal of time with our client discussing different functions and modeling behavior scenarios which don't directly affect the goal of the project. The project, that could have worked and received reviews, is still being polished.

Perfection has no limit. But timeframe and budget do. The sooner you kick off your project, the sooner you can get the spent money back and start making money or saving more. If your project does have legs and is attractive for users, you can find out firsthand from them what extra functions they need. If your idea stirs up no interest, you'll waste less money than you could if you kept working on the project. In both cases, I think the advantages are obvious.

So, the road to success. Define the goal of your project clearly and decide on minimum functions needed to reach it. As soon as these functions have been created and tested, launch the project. No one can guarantee that you will succeed. But at least you will move in the right direction.