The Psychology Of Color: Infographics

Grammatic macht frei

Previously, we wrote about color perception. To continue this topic, we suggest these fairly good infographics that we found here and there. Of course, some things are that straightforward as if Captain Obvious has written them.

Red

Red, yellow and orange are examples of warm colors that we associate with the warmth of the Sun and fire, and according to Pantone, these colors evoke strong emotions and excite. Red may provoke to take a risk, sharpen the feelings and raise blood pressure. It can cause a burst of power, energy, passion, love, aggression or danger.  

Yellow

Yellow can stimulate positive emotions, for example, optimism, hope or the opposite ones such as cowardice and betrayal. 

Blue

People often associate the blue color with the chill of the sea and  the sky. It may inspire trust, safety, order and purity. 

Green

Conventionally, we associate the green color with the chillness of leaves. The color relates to nature, health, luck, and envy. 

Orange

Orange promotes energy, harmony and warmth. 

Purple

Purple traditionally is the color that hardly attracts attention. It is related to spirituality, mystery, luxury and arrogance. 

All these infographics are good but don't take them too seriously. 

Otherwise, you may end up like this  

Let’s fill the brief, shall we?