50 shades of the logo. Part 1

17 January 2016
Yulia Yakymova
Design
16092

born to die

There's no unique approach to logo design. However, there is a broad range of techniques and styles that a designer can use to give birth to an awesome logo.

In the article, I'm going to show you logos of different styles, forms, depth, colors, techniques, elements, etc.

Usually, a logo belongs to several categories at the same time. For instance, a logo can have a unique font and letters of different colors; it can be 3D graphics with gradient, a character or an animal looking like child art.

It is said that creativity is an ability to combine well-known conventional things in an unusual way. I find this view, at least concerning logo design, quite fair.

A good logo designer makes unique logos applying several tools and tries to combine different forms and techniques. A logo by a good designer embodies company's spirit and style; this sign calls up associations related to the company's business.

If a client wants to apply a different, completely new concept, look through these 50 categories - they'll definitely revive your spirit, and you'll come up with ideas to create an ideal logo.

Grasping all 50 ideas at once may be tough (or inefficient), so in this part, I'll present you the first 25 techniques, and the rest 25 you'll find in the second part;) By the way, it's already here.